The brief
To build a differentiated experience for visitors and customers of the Audi Experience Center, who are likely there to receive their new car, or there to seek car repairs.
Our approach
Together with HEI Architects, we designed an experience center around Audi’s brand values of Luxury, Technology & Design
This led us to design meeting spaces wrapped in textures of granite, timber screen and timber veneers, reminiscent of a fine dining restaurant. The Cafeteria makes use of the double volume space with the same textured timber screen to provide a hint of what is located beneath B1 from the street level. A multi-use area with a large screen can be used to feature brand videos, or even hold informal presentations. This space is further pocketed with private seating spaces for those who treasure some privacy while waiting to drive home their new or repaired Audi.
This brief was our response to a competition for Audi Singapore.