The first of its kind - The beginning of the Sunday Staple store design unfolded in parallel with the store’s branding.
We have collaborated and work hand in hand with Sunday Staples to create the best representation of the brand through ideation and conceptualization where we translate creativity to experiences with original designs.
This led to an exploration of form and colour, with the aim of designing a place where branding meets architecture.
The spatial experience, colour palette and even the brand’s logo was conceived together with the building the brand’s identity as the physical store becomes a public space for the customers to experience and this was made consistent through both the physical and digital channels.
The retail store look and feel aims to create an instgrammable home-away-from-home vibe, where customers feel comfortable and excited to be within the space. It becomes an environment that encourages conversations and photo taking rather than a single activity of shopping.
The store’s design favours the use of curves and warm lighting, moving away from the typical clean, professional look of sharp edges and white lights.
The curved edges together with wildflowers and fresh planting concocted a delightful social space where customers are more inclined to spend time here by snapping pictures and lingering in the store when they are comfortable.
An added soft touch was the central plant settee with fresh planting and a LED feature wall completed with wild floral arrangements.